Wednesday, January 16, 2008

The "New Marketing"

"I'm arguing that something just shifted -- that the New Marketing isn't just about technology, is not just an online phenomenon, and isn't wacky. Not anymore."

1 comment:

Anonymous said...

Hey Keith... I was lucky enough to get an advanced copy of Meatball Sundae... a brilliant book, IMHO.

Meatball Sundae along with Herd by Mark Earls should be required reading for anyone in this business.