"I'm arguing that something just shifted -- that the New Marketing isn't just about technology, is not just an online phenomenon, and isn't wacky. Not anymore."
Wednesday, January 16, 2008
The "New Marketing"
Posted by
Keith McArthur
at
8:48 AM
Labels: meatball sundae, new marketing, seth godin
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1 comment:
Hey Keith... I was lucky enough to get an advanced copy of Meatball Sundae... a brilliant book, IMHO.
Meatball Sundae along with Herd by Mark Earls should be required reading for anyone in this business.
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